![]() Privacy : Google respects user end privacy complying with GDPR norms.ADH contains Google Ads data as well as YouTube data which helps companies utilize their data in compliance with GDPR rules, prohibiting advertisers from downloading user-level data.ĪDH combines first-party data with Google data, to retrieve aggregated tables by running BigQuery syntaxes. Google Ads Data Hub (ADH) is Google’s walled-garden, which was developed as a privacy-safe replacement for DoubleClick, released in 2020, and enables brands to access impression-level data across all of their media campaigns. The advertisements on YouTube can either be skippable or non-skippable, depending upon the campaign goals and need, and the ads can be targeted based on demographics & geolocations.Īs the viewership of YouTube content on TV has increased, advertisers now are bundling their TV campaigns with YouTube to expand their reach to a greater amount of people. There’s quite a significant difference in how advertising on linear TV & YouTube works. YouTube advertisements are played on Google’s online video platform, YouTube. The ads are unskippable and households tend to see the same advertisement over and over again. They are not targeted or interactive and are scheduled in advance. ![]() Linear TV advertisements are often referred to as traditional TV advertisements. Linear TV advertisements vs YouTube advertisements In this blog, I will capture one such application of the solution to measure cross-channel incremental reach of YouTube & linear TV campaigns. MiQ came up with a solution for advertisers to monitor cross-channel campaigns and make sense of campaign journeys with the help of relevant data points. This also adds to the problem of measuring multi-platform campaigns consistently. As media campaigns are run across multiple channels, there are no universal standards as to how these silos of scattered data are integrated. Unifying the experience across these various platforms has caused significant growth over the past decade due to cross-channel marketing, the technique of using multiple channels to acquire, engage & retain users.Ĭross-channel marketing is not without its own set of complications. In today’s post, we will be exploring just how MiQ is able to leverage Ads Data Hub to start to bridge the gap between two previously disparate channels, by measuring cross-channel reach across YouTube and linear TV.Īdvertisements have evolved across multiple platforms -be it text, display, video or audio- and have allowed advertisers to choose their audience from these various platforms based on their needs. We then took an in-depth look into Google’s Ads Data Hub, discussing the possible insights that can be unlocked using this privacy-centric data warehouse solution, along with the subsequent limitations. Earlier in this blog series we introduced the topic of data clean rooms, providing information on why they are important and exploring three main use cases for advertisers today.
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